Privacy Policy

Date of last revision: Aug. 7, 2012

This is the Privacy Policy for the Website owned and operated by 280E Reform (“280E Reform,” “we,” “our”). This Privacy Policy is incorporated into, and part of, the Terms of Use, which governs your use of this Website in general. This Privacy Policy also applies to any and all Affiliated Websites of 280E 280E Reform is fully committed to protecting your privacy.

This Privacy Policy does not apply to information that you may provide to us, or that we may obtain, other than through our Website, such as by phone, postal mail, print or broadcast media, other Websites or mobile applications utilized by cell phones. This Privacy Policy does not apply to information collected about you by anyone except us, and it only applies to the Website and its Affiliated Web Sites.

This Website is intended for users who are located in the United States of America. This Privacy Policy shall be interpreted under the laws of the United States and the state of California.

You understand and agree that, by visiting or any of its Affiliated Web Sites, you are accepting, without modification, this Privacy Policy. If you disagree with any portion of this Privacy Policy, you should not use or its Affiliated Web Sites. Children under thirteen (13) years of age should not use or any of its Affiliated Web Sites.

This Privacy Policy is subject to change from time to time by 280E Reform. Material changes to this Privacy Policy will be indicated by a revised effective date at the top left-hand corner of this page and by a notice posted on the 280E Reform blog. Whether or not you are a registered member of, it is your responsibility to check back and review this page regularly to ensure you are familiar with the most current terms. Should you object to any such modifications to this Privacy Policy or become dissatisfied with 280E Reform in any way, your only option is to immediately discontinue use of our Website. Your continued use of the service after the effective date of the Privacy Policy revision means that you agree to be bound by the changes, without modification.

How we gather information from users

Personal Information

We collect Personal Information from users of our Website, such as when they post comments on stories, register for forums, subscribe to e-mail lists and/or RSS feeds, or fill out contact forms. In most cases, such information is used to enhance the user’s Web Site experience. In some instances, we may collect “opt-in” information from users to share advertising, promotions and special offers from 280E Reform and/or third parties. No marketing efforts are under way currently. This Privacy Policy will be revised prior to the commencement of any marketing activities.

Computer Information

Some information on is collected actively, such as when using contact forms or becoming a registered forum user. Other information, including “cookie” data, is collected passively, primarily to enhance software functionality and to provide targeting data used by advertisers to provide relevant content to the user. You also may occasionally get cookies from our advertisers or other third parties; information collected by a third-party provider will be subject to that provider’s privacy policy and terms of service, rather than this Privacy Policy. Accordingly, we recommend that you read the privacy policy of each and every Web site you visit or with which you interact.

All web servers track basic information about their visitors. This information includes, but is not limited to, IP addresses, browser details, timestamps and referring pages. None of this information can personally identify specific visitors to this site. The information is tracked for routine administration and maintenance purposes. When necessary, we may link this information with your Personal Information to enforce compliance with our Terms of Use or to protect the rights, safety and/or property of our Website, customers or others.

Controlling your privacy

You have the option to change your browser settings to disable cookies if you have privacy concerns. Disabling cookies for all sites is not recommended as it may interfere with your use of some sites. The best option is to disable or enable cookies on a per-site basis. Consult your browser documentation for instructions on how to block cookies and other tracking mechanisms.

How we use your Personal Information

We do not sell, share, or rent your Personal Information to third parties. We will not disclose your Personal Information to third parties, without your permission, except as described in this Privacy Policy.

In general, we use Personal Information to enhance our users’ Website experience; perform administration and technical support; enable the use of certain services and features available on or through the Website; create aggregate information about demographics and usage patterns; allow delivery — with your permission — of advertisements describing special offers, products and services that may be of interest to you; and enable purchases of goods and services that may be offered by or third-party vendors.

Although we make good-faith efforts to store the information we collect in a secure operating environment that is not available to the public and to work with responsible third parties, we cannot guarantee complete security for your information.

California privacy rights

Under California law, California residents may request once a year, free of charge, certain information regarding 280E Reform’s disclosure of personal information to third parties for direct marketing purposes. To make such a request, write to: Privacy Coordinator, 280E Reform, c/o California Cannabis Association, 2400 22nd St., Suite 240, Sacramento, CA 95818.

No such marketing efforts are under way as of the revision date posted at the top of this Web page; this Privacy Policy will be revised prior to the start of any direct marketing activities.

Public forums

When you contribute to a public area or feature of our Website, such as a chat room, live blog, story comments or user forums that we may make available on or through our Website, the information that you submit will be made available to the general public and will not be considered Personal Information for purposes of this Privacy Policy. We urge users not to submit any sensitive information, including your full name, home address, phone number, or other information that would enable other users to locate you or your financial information on these areas of our Website. The use of a username that does not disclose your personal identity is highly recommended.

We encourage, but do not require, the submission of Personal Information to enhance the functionality of certain services on our Website, e.g. newsletters, RSS feeds and user forums. In these cases, also, the use of a username that does not disclose your personal identity is highly recommended. 280E Reform will not be held responsible for Personal Information that you choose to publicly disclose on our Website.

Third party offers

We reserve the right to make our lists of registered users available to companies or other entities not affiliated with the Website that have goods, services and offers that we believe might be of interest to you. Such marketing represents a source of potential revenue that is necessary to sustain and improve Website operations and/or further the ability of 280E Reform to meets its financial obligations and goals. We may compile these lists using Personal Information provided by users both offline and online. We may, from time to time, provide your Personal Information to these entities so that they may send you these offers. Users have the option of having their names and identifying information removed from those lists (subject to certain exceptions) by contacting us at Currently, 280E Reform does not maintain user or subscription lists that receive third-party marketing materials.

You always opt-in at 280E Reform does not require users to “opt out” of providing their Personal Information; we always ask users to “opt in” to receive advertising, promotional materials and/or special offers from third parties. At present, 280E Reform does not provide any of our users’ Personal Information to third parties for any purpose, except in limited instances on a confidential basis when needed to resolve technical problems with the Website and/or third-party e-mail services. This Privacy Policy will be revised and posted on our Website before the start of any marketing activities that make use of users’ Personal Information, whether by 280E Reform or a third party.

Regardless of whether you agree to receive correspondence and third-party marketing materials from us, we still may contact you in connection with your relationship, activities, transactions and communications with 280E Reform. If you opt-in and subsequently request to opt out of receiving marketing materials, we may take up to ten (10) business days after receipt of such request to stop sharing your Personal Information with other entities. 280E Reform will not be held responsible for any communications that you may receive from entities that received your Personal Information prior to your opt-out request. In such cases, please contact that entity directly.

Service providers

We may use third parties to help operate our Website and deliver our products and services, and may share your Personal Information with our service providers and other third parties that provide products or services for or through this Website or for our business. This may include Website hosting companies, address list hosting companies, e-mail service providers, analytics companies and other service providers that use such information on our behalf. Unless otherwise stated, these companies do not have the right to use your Personal Information beyond what is needed for them to assist us.

We also may use third parties to provide services in connection with Submitted Materials, as that term is defined in the Terms of Use. Information in forums and Submitted Materials (including submitted video and pictures) become publicly available and may be used by us for any lawful purpose. We may share personal information that is included with Submitted Materials with third parties, including, without limitation, vendors or other service providers, affiliates and partners.

When you conduct e-commerce with one of the affiliates or service providers to which the Website may be linked, certain personal information such as your e-mail, credit card information and address may be collected by the service provider’s server. Information provided by users on the Donate page is submitted to Fundly, a third-party e-commerce provider, and the use of such information is governed by Fundly’s Privacy Policy.

280E Reform does not solicit credit card information or any other financial data from users, and will immediately delete any such information transmitted or posted on its Website.

Aggregate statistics

We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, our Website and e-mails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.

Legally compelled disclosures

We may disclose Personal Information to government authorities, and to other third parties when compelled to do, but will only do so when required to comply with court orders and subpoenas. We also may disclose Personal Information when we have reason to believe that someone has committed, or will commit, acts that endanger the safety, rights or property of our business or others.

Business transfer

In the event that 280EReform is acquired by one or more third parties as a result of an acquisition or sale, Personal Information may be one of the transferred assets.

Third party ad servers

We may use third-party advertising companies to serve ads when you visit our Website. If so, a list of these ad serving companies will be available here. These companies may use information (which generally does not include your name, address, e-mail address or telephone number) about your visits to this Website and to other web sites in order to provide advertisements about goods and services of interest to you. These companies may employ cookies, Web beacons and clear GIFs to measure advertising effectiveness; in general, such information is not personally identifiable.

At present, this Website utilizes the following third-party advertising company: None.


280E Reform uses procedures to safeguard the information collected on its Website. Although protective measures have been put in place, cannot ensure that the information collected will never be disclosed in a manner inconsistent with this Privacy Policy. No transmission of data over the Internet is guaranteed to be completely secure, and any such transmission made to our Website is done at your own risk.

Should you choose to create an account on our Website with a username and password, you are responsible for maintaining the strict confidentiality of your account password. You are solely responsible for any access to or use of the Website by you or any person or entity using your password, whether or not such access or use has been authorized by you. You agree to immediately notify 280E Reform about any unauthorized use of your password or account or any other breach of security. 280E Reform will not be responsible or liable for any loss or damage arising from your failure to comply with this provision. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.

In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail or by other means as required by law. You consent to our use of e-mail as a means of such notification.

Children’s privacy policy

This policy describes the privacy practices of 280E Reform relating to information collected from children. This policy does not apply to third-party web sites, nor to companies and persons that are not controlled by, affiliated with or managed by 280E Reform does not knowingly collect information from children under 13 years of age. In the event that we collect information from children under 13 years of age, this Children’s Privacy Policy shall apply.

If we discover we have received any information from a child under 13 in violation of this policy, we will delete that information immediately. If you believe 280E Reform has any information from or about anyone under 13, contact us at You must verify that you are the child’s parent or legal guardian before will confirm that the child’s Personal Information has been received and/or follow your instructions regarding said information.

Children under age 13 are not authorized to provide any Personal Information or to use our public discussion areas, comment features, forums and chat rooms. Children should check with their parents or guardians before entering information on any Web site, and parents and guardians should exercise responsibility by monitoring their children’s online activities.

Written policy controls

In the event case of any conflict between the terms of this policy and the terms of any electronic or machine readable privacy policy (for example, a P3P electronic privacy policy), the terms of this written policy shall control.

Contacting us

If you have any questions, comments or concerns regarding our privacy policy and/or practices, please use our contact page or mail us as shown below:

Privacy Coordinator
c/o California Cannabis Association
2400 22nd St., Suite 240
Sacramento, CA 95818